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With advancements in digital technology, the proportion of new-generation users using Internet banking is gradually on the rise. Digitization in financial services is clearly a rising trend. This brings fresh challenges for the Hong Leong Bank, whose main focus had never been on digital services, in terms of business development.
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A comprehensive revamp of the website of the Hong Leong Bank has dramatically changed the look and feel, as well as the functionality of the online portal through which the Bank offers information as well as access to a wide range of services.

A stand-out feature of the overhaul is the website's enhanced responsiveness to access via phone devices and tabs, in acknowledgement of the growing popularity of mobile banking. New mobile-friendly interfaces and interaction allow faster and smoother access to information and tools on mobile devices.

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