We understand business. We understand technology.
GoodPeopleCo is a senior team of business, marketing and technology professionals who help organisations solve real business problems through technology.
Founded in 2014, we’ve worked across financial services, healthcare, government, marketing and consumer businesses — helping clients simplify processes, improve customer experiences and make better use of technology.
We’re deliberately a small team. That means senior people stay close to the work, understand the problem and work directly with our clients from idea to implementation.
Business first. Technology second.
We don’t believe in technology for technology’s sake.
We start by understanding what you’re trying to achieve, where the problem lies and what could work better. Then we bring together the right mix of strategy, technology, automation and AI to build a solution that makes a measurable difference.
That approach has taken us from campaign and engagement platforms to workflow automation, customer onboarding, document processing and complex digital solutions for some of Malaysia’s leading organisations.
Experience you can trust
Since 2014, we’ve worked with organisations including HSBC, CIMB, Novartis Malaysia, the Ministry of Youth and Sports (KBS) and others across Malaysia and the region.
Built with security in mind
GoodPeopleCo’s Information Security Management System is certified to ISO/IEC 27001:2022, reflecting our commitment to protecting the information, systems and data entrusted to us.
The people behind GoodPeopleCo
Kapil Sethi
A brand and communications strategist with more than three decades of experience across advertising, brand consulting and business management in India and Malaysia. Kapil brings a strong understanding of strategy, consumer behaviour and business transformation to GoodPeople.
Khalid Hilaby
A technology engineer and entrepreneur with extensive experience building business intelligence and digital systems for financial institutions and other organisations. Khalid leads our technology, engineering and solution development.
Shawn Ng
The bridge between our clients and our team, Shawn works with businesses to understand their challenges, shape solutions and make sure ideas move from discussion to delivery.
Let’s solve something together.
Have a business problem that technology could solve?